Promotional Piece: Postcard

Assignment Description

The goal of the promotional piece is to entice people to learn more about your exhibit. Assume the people who encounter your piece do not know anything about the exhibit. What do they need to know to make a decision? What will compel them to attend? 

Choose one of the following formats:

  • A 5 x 7 double-sided postcard
  • An 11 x 17 Poster
  • A 3-piece social media campaign (similar to the Design for Democracy, but does not have to be a series)

At minimum, make sure to include the following:

  • Title of Exhibit and tagline
  • URL for more information (make it up)
  • Date of exhibit and location
  • Short description if it fits into your design
Postcard Front
Postcard Back